How to Start a Brewery in 10 Steps

The craft beer industry continues to grow, offering opportunities for passionate brewers to turn their hobby into a business. But before you dive in, it’s important to understand the different types of breweries. Each type has its own production scale, market focus, and operational style.

Here’s a breakdown to help you decide which type of brewery aligns with your goals.

Microbrewery

Microbreweries produce less than 15,000 barrels of beer per year. They often focus on unique, craft-style beers that cater to local tastes and preferences. This type of brewery allows for creative freedom and experimentation with different beer styles and flavors. You’ll find microbreweries frequently engaging with their communities through events and collaborations.

Brewpub

A brewpub combines a restaurant with a brewery, selling 25% or more of its beer on-site. The beer brewed here is primarily for sale in the restaurant and bar, offering patrons a fresh and unique drinking experience. Brewpubs often become local hotspots, providing a cozy atmosphere where customers can enjoy food and beer crafted in-house. If you enjoy the idea of pairing your brews with a full dining experience, a brewpub might be the right choice.

Regional Brewery

Regional breweries are independent breweries with annual beer production ranging from 15,000 to 6,000,000 barrels. These breweries often distribute their products over a larger geographic area, reaching a broader audience. They maintain a balance between craft quality and larger-scale production, allowing them to compete with bigger brands while still offering unique and high-quality beers.

Large Brewery

Large breweries produce over 6,000,000 barrels of beer annually. These breweries often produce well-known or mass-market beers that are distributed nationally or even internationally. While they may lack the small-batch charm of microbreweries, large breweries benefit from economies of scale and extensive distribution networks. If your goal is to reach a wide audience and produce beer on a massive scale, a large brewery could be your path.

Understanding these types of breweries will help you determine the best fit for your business aspirations. Each type offers different opportunities and challenges, so choose the one that aligns with your vision and resources.

Benefits of Starting a Brewery

Starting a brewery is more than just a business venture; it’s turning a beloved hobby into a career. If you’ve spent years perfecting your recipes and experimenting with different brewing techniques, opening a brewery gives you the chance to share your creations with a wider audience.

Turning a Passion into a Career

This transition from hobbyist to professional brewer can be incredibly fulfilling, as you get to see others enjoy the fruits of your labor. Plus, working in an industry you love can make the daily grind feel less like work and more like a continuous adventure in brewing.

Being Part of a Growing Industry

The craft beer industry has experienced significant growth in recent years. With more consumers seeking unique, high-quality beers, the demand for craft brews continues to rise. This trend shows no signs of slowing down, making it an exciting time to enter the market.

Building Community Connections

Breweries often serve as community gathering spaces, creating a welcoming environment where people can come together to enjoy good beer and good company. By starting a brewery, you can foster a sense of community and build strong connections with your patrons.

How to Develop a Brewery Business Plan

Creating a solid business plan sets the foundation for your brewery’s success. Start by defining your brewery’s unique identity and target audience. What makes your brewery different? Who are your ideal customers? Answering these questions helps shape your brand and marketing efforts.

Next, outline your beer lineup and production goals. Decide which types of beer you want to produce and how much you plan to brew annually. This step involves selecting your core beers and any seasonal or specialty brews. Clearly defined production goals help you plan your resources and scale your operations effectively. For insights on writing a business plan that can help you outline your brewery’s vision, check out Homebase’s guide.

Financial projections are a key part of your business plan. Calculate start-up costs, including equipment, renovations, and initial inventory. Estimate your operating expenses, such as rent, utilities, salaries, and raw materials. Forecast your revenue based on your pricing strategy and sales volume. These projections give you a clear picture of your financial needs and potential profitability.

Develop a marketing and distribution strategy to reach your target audience. Identify the best channels to promote your brewery, such as social media, local events, and partnerships with bars and restaurants. Plan how you will distribute your beer, whether through direct sales at your brewery, local retailers, or distributors. A strong marketing and distribution plan helps you build brand awareness and grow your customer base.

Consider your staffing needs and organizational structure. Determine the roles required to run your brewery, from brewers and sales staff to administrative support. Outline the responsibilities for each position and how they fit into your overall organization. This step ensures you have the right team in place to support your operations and growth.

Financing Your Brewery

Starting a brewery requires significant upfront capital, and understanding your options is crucial. From self-funding to loans and investors, each financing method has its own benefits and drawbacks.

Self-Funding

Self-funding involves using your personal savings, investments, or assets to finance your brewery. This method gives you full control over your business without the need to answer to investors or lenders. It requires a significant amount of capital upfront, so assess your financial situation carefully.

Loans

Securing a loan from a bank, credit union, or the Small Business Administration (SBA) is a common way to finance a brewery. Banks and credit unions offer various loan products tailored to small businesses, including term loans and lines of credit. The SBA provides loan programs with favorable terms for small businesses.

TIP: Explore startup business loans to find the best financing options for your brewery.

Investors

Seeking investments from friends, family, or outside investors can provide the necessary capital to start your brewery. In exchange for equity, investors contribute funds to your business, sharing in the profits and losses. This method can reduce your financial burden, but it also means sharing ownership and decision-making power.

Crowdfunding

Crowdfunding platforms like Kickstarter and Indiegogo allow you to raise funds from a large number of people, typically in exchange for rewards or equity. This method can generate significant capital while also building a community of supporters and future customers.

TIP: Check out these first-year finance tips to manage your brewery’s finances effectively.

10 Steps to Start a Brewery

Starting a brewery is a detailed process that involves careful planning and execution. Here are the essential steps to get you started.

1. Develop your business plan and secure funding. Start with a solid business plan. Define your brewery’s unique identity and target audience. Outline your beer lineup and production goals. Once your plan is ready, secure funding. Explore self-funding, loans, investors, and crowdfunding options to gather the necessary capital.
2. Choose a location and negotiate a lease or purchase. Select a location that aligns with your business goals. Consider factors like foot traffic, accessibility, and local demographics. Evaluate the space for brewing operations, storage, and customer areas. Negotiate a lease or purchase agreement that fits your budget and long-term plans.
3. Obtain necessary licenses and permits. Navigate the licensing process to legally operate your brewery. Apply for federal, state, and local permits related to alcohol production and sales. This includes a brewer’s notice from the Alcohol and Tobacco Tax and Trade Bureau (TTB) and state-specific licenses. Check local regulations for additional permits, such as health and safety certifications.
4. Design your brewery layout and select equipment. Plan the layout of your brewery to optimize workflow and space utilization. Designate areas for brewing, fermenting, packaging, and storage. Include a tasting room or bar if you plan to serve customers on-site. Select brewing equipment that matches your production goals.
5. Develop your beer recipes and brand identity. Create unique beer recipes that reflect your brewery’s identity. Experiment with different ingredients and brewing techniques to craft distinctive flavors. Develop a brand identity that resonates with your target audience.
6. Hire a skilled brewing team and staff. Recruit experienced brewers and staff to run your operations. Look for candidates with a strong background in brewing and a passion for craft beer. Hire support staff for roles like sales, marketing, and customer service. TIP: Use Homebase’s employee scheduling tools to manage your team efficiently.
7. Set up your brewing equipment and begin production. Install and calibrate your brewing equipment. Set up the necessary utilities, such as water, gas, and electricity. Conduct test batches to fine-tune your recipes and processes.
8. Establish relationships with suppliers and distributors. Build strong relationships with suppliers for ingredients and packaging materials. Negotiate favorable terms and establish reliable supply chains. Connect with distributors to expand your reach.
9. Launch a marketing campaign to build brand awareness. Create a marketing campaign to introduce your brewery to the public. Utilize social media, email marketing, and local events to generate buzz. Collaborate with influencers and local businesses to reach a wider audience. Utilize these small business marketing tips to effectively promote your brewery.
10. Open your brewery to the public and begin selling your beer. Host a grand opening event to celebrate your brewery’s launch. Invite local media, influencers, and community members. Offer tours, tastings, and special promotions to attract visitors.

Challenges of Starting a Brewery

Starting a brewery isn’t just about brewing beer; it’s about navigating a maze of regulations, managing cash flow, and standing out in a competitive market. Each of these challenges requires careful planning and strategic decision-making.

Navigating Regulations

Starting a brewery involves navigating a maze of federal, state, and local regulations. Each level of government has its own set of laws related to alcohol production and sales. You’ll need to secure a brewer’s notice from the Alcohol and Tobacco Tax and Trade Bureau (TTB) at the federal level.

Managing Cash Flow

Managing cash flow is a significant challenge for new breweries. The initial investment in equipment, ingredients, and facility setup is substantial. You’ll need to balance these high start-up costs with the need for ongoing working capital.

Standing Out in a Competitive Market

The craft beer market is highly competitive, with new breweries entering the scene regularly. Standing out requires a unique value proposition. Identify what makes your brewery different from others.

Maintaining Consistent Quality

Maintaining consistent quality is crucial for building a strong reputation. Each batch of beer must meet your standards and customer expectations. This involves strict quality control measures throughout the brewing process.

Is Starting a Brewery Right for You?

Starting a brewery involves more than just a love for beer. You need to consider several factors to determine if this venture aligns with your skills, resources, and aspirations. First, think about your passion for brewing and entrepreneurship. Brewing beer is an art and a science, requiring dedication and creativity. Next, evaluate your financial resources and risk tolerance. Starting a brewery requires significant investment in equipment, ingredients, and facilities. Assess your knowledge of the brewing process and industry. Familiarity with brewing techniques, ingredients, and equipment is vital. Determine if you have the time and energy to commit to running a business. Brewing and managing a brewery is time-consuming. Reflect on your goals and vision for your brewery. What do you want to achieve?

TIP: For more general advice, check out these starting a business tips.

TL;DR

• What: Tips for starting a brewery.
• So What: Helps turn brewing hobby into a business.
• Pros & Cons: Balances passion with high costs and competition.
• Bottom Line: Fulfilling but needs planning, money, and dedication.

By following these steps and tips, you can navigate the complexities of starting a brewery and turn your passion for brewing into a successful business. And remember, using tools like Homebase can help streamline your operations, from employee scheduling to payroll processing, making your journey smoother and more efficient.